You finally have a professional email—high five! But if it’s not connected to Flodesk yet, your emails might as well be written on sticky notes and tossed into the wind. Today I’ll show you how to connect that custom email to Flodesk so you can start building your list, automating your emails, and turning subscribers into buyers.

If you’ve been relying on a free email address to communicate with clients, nurture leads, or even send marketing emails, you’re playing a risky game. Not only do free emails look unprofessional, but they also increase your chances of landing in the spam folder, meaning fewer people actually see your emails. The good news? Setting up a custom email domain with Gmail is easier than you think.

Believe it or not, email is still one of the best ways to market your business. It is estimated that there are 4 billion active email users right now (and that number is projected to increase). According to MarketingSherpa, email is STILL the most preferred marketing channel that most consumers want businesses to communicate with them through.

And not only is email your consumer’s favorite way of communicating but your list is YOURS. It belongs to you. If Instagram shuts your account down, you lose all of your followers. However, that email list you’ve built, you own it and will always be able to market to them.

So now that you know how important email is, you might be wondering how the heck you build an email list and fast? In this blog, we break down our best-kept secrets to build your email list.